1225 Cliffbrake Way

Georgetown, TX 78626

Prepared Exclusively For: Donald & April Mathes


Matt Kemps

Lone Wolf Realty Group | eXp Realty

(512) 361-4553 | (310) 346-7480

lonewolfrealtygroup.com

A tailored marketing strategy, cutting-edge technology, and deep North Austin market expertise — all working for you from day one.

Your Listing Agent — Matt Kemps

Matt Kemps brings a unique competitive edge to real estate, combining his background as a former professional golfer (2013–2017) with deep expertise in technology and automation. As an ICON Agent at eXp Realty and CEO of Azulio — a technology platform built for real estate professionals — Matt delivers a marketing and selling experience that goes far beyond the traditional approach.

Specializing in the North Austin market including Georgetown, Matt leverages custom AI agents, automated follow-up systems, and data-driven marketing strategies to ensure your property gets maximum exposure and your transaction is handled with precision.

ICON Agent

eXp Realty

CEO

Azulio Technology Platform

Team Lead

Lone Wolf Realty Group

Market Specialist

North Austin

Recent Sales — 97 Closed Properties in 2025

Your Property — 1225 Cliffbrake Way

5

Bedrooms

1 on main floor, 4 upstairs

3

Full Bathrooms

Full baths throughout

2,121

Square Feet

Heated living area

2

Car Garage

Attached


Community & Schools

Community: Carlson Place | School District: Georgetown ISD

Elementary: Mitchell | Middle: Wagner | High School: East View

Key Features

The standout feature of 1225 Cliffbrake Way is its flexible, family-forward floorplan — with the primary bedroom conveniently located on the main floor, this home delivers single-level living ease without sacrificing space for the whole family upstairs. Four additional bedrooms on the second level provide room to grow, accommodate guests, or create dedicated home office space.

The kitchen showcases quality finishes designed for both everyday living and entertaining, opening naturally to the main living areas. The outdoor space offers a private retreat in a well-established community setting. With a 2-car attached garage, upgraded interior details, and a location within the highly regarded Georgetown ISD, this home is thoughtfully appointed and move-in ready.

Market Analysis — Recently Closed Comparable Sales

Understanding recent closed sales in Carlson Place provides essential context for positioning your property competitively. The following transactions represent the most relevant comparables based on size, location, and features.

Market Analysis — Active & Pending Comparable Listings

Current competition in Carlson Place shows 9 active listings in the 2,000–2,634 sqft range. These are the properties buyers are evaluating alongside yours today.

With 9 active listings ranging from $349,000 to $399,999, the Carlson Place market is competitive but clear pricing signals exist. Properties at or above $380,000 are sitting — with extended DOM on 600 Hugenot Way (135 days) and 529 Staton St (81 days) demonstrating the cost of overpricing. The best comparable to your property, 145 Fiery Skipper Ln at $365,000, is the most direct benchmark as a 5/3 at nearly identical square footage.

Market Snapshot — Carlson Place Inventory & Absorption

9 Active Listings

Current Active Inventory

Carlson Place has a healthy but competitive pool across the 1,400–2,600 sqft range. With multiple homes sitting beyond 60 days, strategic pricing is the single most important factor in minimizing time on market.

74 Days

Avg. Days on Market (Active)

Heavily influenced by overpriced properties. Well-priced, show-ready homes with the right bedroom count are moving in under 30 days. Your 5-bedroom floorplan is one of only two active 5/3 options in the subdivision.

$365K–$380K

Estimated Price Range

Based on comparable 5-bedroom homes and your size bracket. The only active 5/3 comp is 145 Fiery Skipper at $365,000 — with no recent 5/3 closed sale to anchor pricing lower.

$163–$183/sqft

Active Price Per Sq Ft Range

This is the pricing band buyers are evaluating in the 2,000–2,200 sqft category. At 2,121 sqft, the sweet spot for 1225 Cliffbrake Way is $346,000–$375,000 depending on condition, upgrades, and timing.

Technology Advantage — Smart Signage, QR Codes & Property Website

Smart Signage & QR Code Tracking

Every sign placed includes a custom QR code that does far more than link to a listing. When a prospective buyer scans the code, contact information is captured instantly, triggering automated email and text follow-up sequences tailored specifically to your property.

Full Scan Analytics

Track every scan with detailed engagement reporting

Instant Lead Response

Automated text and email to each lead within seconds

AI Qualification

AI agent qualifies leads 24/7 and books showings automatically

Weekly Reporting

Analytics dashboard delivered to you every week

Dedicated Property Website

1225CliffbrakeWay.com — A custom domain is purchased for every listing. Your property website becomes the central hub for all marketing activity, delivering a premium buyer experience 24/7.

Photo Gallery & Virtual Tour

High-resolution imagery showcasing every detail

AI Chat Agent

Full property knowledge, available around the clock

One-Click Scheduling

Integrated showing request and confirmation system

SEO Optimized

Built to rank on Google for relevant property searches

AI-Powered Selling — Your Custom AI Agent

Every listing benefits from a dedicated AI agent trained exclusively on your property — from floor plan details and HOA information to neighborhood schools, community amenities, and pricing context. This agent works around the clock so no buyer inquiry goes unanswered.

How It Works For You

01

Buyer Engages

A buyer visits your property website or scans the smart sign QR code

02

AI Responds Instantly

The custom AI agent answers questions about 1225 Cliffbrake Way with full property knowledge

03

Lead is Qualified

The AI qualifies motivation, timeline, and financing — filtering serious buyers

04

Showing Booked

Qualified buyers are routed directly into the showing scheduling system

Carlson Place Community Amenities

Community Pool

Playground & Park

Sport Courts

BBQ & Picnic Areas

Walk/Bike/Jog Trails

High-Speed Internet

HOA: $27.50–$30/month | HOA-maintained common grounds | Underground utilities

Chapter 2 — The Marketing Plan

Professional Photography & Visual Storytelling

First impressions in today's market are made online — before a buyer ever steps through the door. That's why every listing begins with a professional photography session designed to showcase your home in its absolute best light. From wide-angle interior shots that capture the openness of the floorplan to exterior photos that highlight curb appeal, every image is purposefully composed and professionally edited.

HDR Photography

Professional-grade interior and exterior shots

Aerial Drone

FAA-certified drone footage and photography

Virtual Tour

Immersive 3D walkthrough for remote buyers

Property Video

Cinematic highlight reel for social media

Marketing Plan

Digital Marketing — Where Buyers Are Found

Modern buyers begin their home search online — often weeks before they contact an agent. Your listing will be positioned directly in front of qualified buyers across every major digital channel through a comprehensive, multi-platform marketing strategy built around Carlson Place and Georgetown ISD buyers specifically.

Social Media Campaigns

  • Targeted Facebook & Instagram paid ads geofenced to Georgetown and surrounding zip codes
  • Custom audience targeting: move-up buyers, families with school-age children
  • Short-form video content for Reels and TikTok reach
  • Retargeting campaigns to re-engage interested viewers

Email & Agent Network

  • Direct email blast to 500+ active Georgetown and North Austin buyer's agents
  • eXp Realty network of 80,000+ agents nationwide
  • New listing announcement to Matt's active buyer database
  • Agent preview event before public listing launch
80K+

eXp Agent Network

Agents nationwide with active buyer clients

500+

Local Agent Outreach

Direct to Georgetown/North Austin agents

97

Closings in 2025

Proven track record of results

Marketing Plan

MLS Strategy — Maximum Exposure from Day One

Your listing on the Austin MLS (ABOR) is the foundation of your marketing strategy — the data source that feeds every major real estate portal, buyer agent search, and consumer app. How your listing is written, priced, and presented on day one determines whether it rises to the top of buyer searches or gets buried.

Strategic MLS Copywriting

Professionally written listing description optimized to highlight your home's most compelling differentiators — the main-floor primary suite, 5-bedroom versatility, and Carlson Place location — while using keywords buyers and agents actively search.

Optimal Launch Timing

Listings launched Thursday–Friday capture maximum weekend showing traffic. We coordinate photography, MLS go-live, and agent outreach to align for peak activity during the critical first 7 days on market.

Coming Soon Strategy

A strategic "Coming Soon" status on the MLS generates early agent and buyer interest — creating anticipation before your home is officially active and allowing us to collect showing requests ahead of launch day.

Marketing Plan

Full Syndication — Your Property, Everywhere

From the moment your home goes live on the MLS, it is automatically syndicated to every major real estate platform where buyers are actively searching. Your listing will appear on all of the following simultaneously, ensuring zero gaps in buyer visibility.

Zillow & Trulia

The most-visited real estate sites in the U.S. — your listing prominently featured with professional photos

Realtor.com

High-intent buyers searching MLS-direct data with premium placement

Redfin & Homes.com

Tech-forward platforms attracting data-driven and relocation buyers

1225CliffbrakeWay.com

Smart Carlson Place signage with QR codes that track engagement and trigger automated buyer follow-up

Chapter 3 — Pricing & Strategy

Pricing Strategy — Getting It Right the First Time

The Cost of Overpricing

In Georgetown's current market, overpriced homes are not simply selling for less — they are sitting. Extended days on market signal to buyers that something is wrong, inviting lowball offers and stigmatizing a property that may have been perfectly well-priced from the start. The data from Carlson Place is clear: homes priced above $380,000 are averaging 100+ days on market.

A well-priced home in week one generates multiple showings, creates buyer urgency, and produces the competitive dynamic that drives the strongest final sale price. The goal is not to start high and negotiate down — it is to start right and attract the best possible offer quickly.

Recommended Positioning

Aggressive / Fast Sale

$355,000 — Below the only active 5/3 comp; high probability of multiple offers and quick close

Market Price

$365,000 — Aligned with 145 Fiery Skipper; strong positioning at the 5/3 benchmark

Premium / Top of Range

$374,999 — Requires exceptional presentation and condition; achievable with full marketing execution

Pricing & Strategy

Preparing Your Home — Show-Ready Standards

In a competitive market, presentation is not optional — it is a pricing strategy. Homes that show beautifully generate more showings, stronger offers, and faster closings. Before your home goes live, we will work through a pre-listing preparation checklist to ensure 1225 Cliffbrake Way presents at its absolute peak.

Neutralize & Refresh

Touch up paint, address any visible wear, and ensure all surfaces are clean and neutral to appeal to the broadest pool of buyers

Declutter & Stage

Remove personal items and excess furniture to maximize the sense of space — particularly in the main-floor primary suite and open living areas

Curb Appeal

First impressions begin at the curb. Fresh mulch, trimmed landscaping, and a clean front entry set the tone before buyers walk through the door

Maximize Light

Open blinds, replace any dim bulbs, and ensure every room is bright and inviting for photography and showings

Next Steps

Next Steps — Let's Get to Work, Donald & April

You've seen the data, the strategy, and the full marketing plan. Here is exactly what happens from the moment you sign the listing agreement to the day your home goes under contract.

Every step is handled with precision, transparency, and proactive communication — so you are never left wondering what is happening with your sale.

What You Get

  • Professional photography, aerial drone, and virtual tour
  • Custom domain: 1225CliffbrakeWay.com with AI-powered property website
  • Smart Carlson Place signage with QR tracking and automated buyer follow-up
  • Full MLS syndication to all major platforms
  • Targeted social media and email campaigns
  • Weekly analytics and activity reports
  • Expert negotiation and transaction management to close

Ready to Begin?

Contact Matt Kemps to schedule your listing appointment and set a launch date for 1225 Cliffbrake Way.

Matt Kemps
Lone Wolf Realty Group | eXp Realty
(512) 361-4553 | (310) 346-7480
lonewolfrealtygroup.com